Dubai-based makeup artist Mohammed Hindash started out as a classically trained painter before beginning his beauty journey on YouTube, where he quickly gained over 70 million views and 1.7 million followers. World-renowned for his stunning editorial looks and artful approach to makeup, Hindash worked alongside the biggest names in beauty before starting his eponymous brand. Hindash draws on his experience as a multifaceted artist to create timeless yet innovative products, each inspired by the intersection of art and artistry.