Style
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Meet Allure’s Best of Beauty Award Winners for 2021
See which beauty products earned the iconic red seal—aka Allure editors’ coveted stamp of approval.
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Get Tom Ford’s Sultry & Sexy Runway Makeup Look
The easiest guide to sultry lids, sculpted cheeks, and a whole lot of sex appeal.
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Create Works of Art on Your Eyes With This Satisfying Shadow Hack
Artist Lavanya Wiles shares her creative hack for intricate (and satisfying) eye shadow looks.
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Recreate These Iconic Celebrity Makeup Looks From 2020
From Ariana to Zendaya, these are the celebrity eye looks you should be recreating this Halloween.
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4 Pop-Culture Halloween Makeup Looks Inspired by 2020
Read on for easy Halloween makeup and downloadable Zoom backgrounds for virtual parties.
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The Best Shades of Blush for Fall
Welcome pumpkin spice latte season with these autumn-approved cheek colors.
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How & Why to Try the Soap Brow Trend
Want the perfectly fluffy, feathered brow look? All you need is a bar of soap and a spoolie.
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Movies & TV Every Beauty Enthusiast Should Watch
You’re probably bingeing Netflix at home anyway—why not get some beauty inspiration from these movies and TV shows?
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Trends
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Is This Lip Trend Better Than Fillers?
This groundbreaking trend is about to change the beauty world as we know it.
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Eyes
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Make the Most of Quarantine By Perfecting These 4 Eye Looks
Running out of ways to pass the time at home? We have some ideas that’ll help you flex your creative muscles.
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8 Makeup Artists Who Get Real About Skin Texture
Photoshop is out, peach fuzz and pores are in. These makeup artists embrace their natural skin texture and prove that real skin is beautiful.
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Prom Makeup Featuring Spring 2020 Trends
Home alone? Host a digital dance party and try these looks inspired by spring’s hottest makeup trends.
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Trends
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The Hottest 2020 Beauty Trends You Need to Try
New year, new beauty trends! Here’s everything you can expect to see in 2020.
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4 Glittery Eye Looks for NYE 2020
Sparkle into the next decade with these last minute metallic eye looks.
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10 Hijabi Beauty Bloggers You Should Be Following
These Muslim makeup artists and beauty bloggers are about to take you down an Instagram rabbit hole.
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The 7 Champagne-Inspired Makeup Products You Need Before Next Weekend
Here’s something we can all raise our glasses to: top champagne-inspired products.
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Summer’s Hottest Lip Trend
Keep your lips glowing and nourished this summer with our roundup of the hottest new lip glosses.
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5 Flower-Inspired Lipstick Shades
These spring-friendly shades make lips look and feel like some of nature’s prettiest petals.
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Style
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3 Professional Makeup and Hair Looks to Try on Your Next Interview
Put your best face forward with these simple, confidence-boosting styles.