Professional makeup artist and founder, Rea Ann Silva, developed beautyblender for her celebrity clients after seeing the need for flawless makeup in high definition television, but it is easy even for a makeup novice to achieve an impeccable look! Beautyblender works well with all brands of foundations, bb creams, cc creams, concealers, highlighters, blushes, moisturizers, serums, and powders. Used damp, the material allows for smoother, more uniform blending, while its edgeless shape offers streak-free application.