Im-Possible Mascara

About Im-Possible Mascara

Im-Possible Mascara is a Certified Organic breakthrough — a high-impact, long-lasting, volumizing formula powered by nourishing ingredients that are organically farmed. The versatile brush features a curved side for endlessly buildable volume and a flat side for length, definition and detail. Lashes stay silky-soft and resilient all day — and authentic to the real you. Layer without limit for a remarkably dramatic effect that won’t smudge.

Why It's Special

The results are in on Im-Possible Mascara’s Certified Organic high-performing formula, in a consumer study with 92 respondents over 2 weeks conducted in July 2021:

• 95% agree lashes look more volumized
• 92% agree lashes appear visibly longer
• 92% agree lashes look lifted and amplified
• 95% agree it doesn’t flake
• 96% agree it is easy to remove
• 95% agree lashes feel soft and comfortable after removal

Key Ingredients

Certified Organic and sustainably sourced Beeswax, Carnauba Wax and Acacia Gum create a creamy, no-clump texture for ultimate lift, volume, hold and seamless layering; Raspberry Fruit water helps repair and condition lashes; Sunflower Seed Oil helps stop breakage and stimulate healthy lash growth; Marula Oil nourishes and protects with antioxidants vitamin C and E. Easy to remove formula.

How To Use

Start with the curved side facing towards you, and coat lashes from the base to create volume. Turn to the flat side and use the formula playtime to extend lashes (especially in the outer corners), separate and add extra lift to the tips. For bottom lashes, use the flat side.

For removal, use an eye or bi-phased makeup remover like the Kjaer Weis Cleanser: Soak pad in remover and gently press against closed eyes for 30 seconds. Repeat as necessary. Rinse.

Other Details

• Size: 7 ml
• Certified Organic
• Ophthalmologist Tested
• Volumizing
• Lifts & Lengthens
• Refillable, sustainable packaging made from 50% recycled plastic and infinitely recyclable aluminum.